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Case study

Project Blackbird

An oral history of the Chicago restaurant that changed the city's dining, built as a responsive longform site that did the story justice.

Role
Creative Director / Design Lead
Org
MTG Media Group
Recognition
Grand Neal Finalist, top 4 nationally
Project Blackbird longform feature

What was unclear

A long story with no online form that did it justice.

Blackbird, the Chicago restaurant that changed the city's dining, had a story worth telling at length. There was no online form that did it justice.

What I led

A responsive longform site, told as an oral history.

I designed and built a dynamically responsive site for longform content, told as an oral history. The layout carries the voices and the timeline across screen sizes.

Who I directed

A small team, around a site I built myself.

I built the entire site myself. My editor supplied the content. I hired and directed an illustrator, a photographer, and a videographer, and directed the video editor.

What changed

It put a B2B trade title on the national stage.

  • Grand Jesse H. Neal Finalist, top 4 nationally