Case study
Meatingplace: Rebuilding MTG's Highest-Traffic Site as a Responsive Product
MTG's flagship and largest audience was running on a 2007 build. The work was to rebuild it as a responsive product for a daily newsroom.
What was unclear
The biggest audience, on a 2007 build.
Meatingplace, MTG's flagship daily news site for U.S. meat and poultry professionals and the largest audience in the portfolio, was running on a 2007 build with a dated interface and no responsive experience.
What I led
A modern, responsive product for a daily newsroom.
I gave it a modern UI and UX as a responsive product: a daily-news information architecture and layouts built for current devices.
Who I influenced
The redesign, across the business.
I led the redesign, working with the owner and president, the finance president, the Content Director, the Publisher, the editors, and the developers.
What changed
A finished rebuild that did not ship under MTG.
- ★Modernization design-complete and approved for launch
- ◆MTG was acquired before launch, and new ownership pursued a separate redesign