Case study
Meatingplace
Modernization
Brand-wide art direction and the modernization of MTG's flagship daily news site, serving U.S. meat and poultry professionals.
Problem
Daily news, on a site designed in 2010.
Meatingplace was MTG's flagship and largest audience, but the site dated to 2010. Readers were on mobile. Advertisers needed a site that performed everywhere their buyers were, and editors needed templates they could publish breaking industry news from quickly.
Solution
A responsive system for a daily newsroom.
I led a complete modernization of Meatingplace as a responsive product. The work covered art direction across the brand, a new article and section template system, and a reusable component library designed to extend across MTG's other titles. The redesign was design-complete and approved for launch in 2018.
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Responsive-first system
Templates and components built to work from phone to desktop, sized for editorial reading.
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Editorial speed
Layouts that let editors publish breaking industry news without help from design.
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Reusable foundation
A component library structured to extend across MTG's other titles.
Results
Recognized art direction, finished modernization.
- ★2018 Folio OZZIE Honorable Mention, Overall Art Direction (Meatingplace as a brand)
- ★2018 modernization design-complete and approved for launch
- ★Largest audience across MTG's 7-brand B2B portfolio
- ★MTG was acquired before launch; new ownership pursued a separate redesign