Case study
PayPal
Merchant Checkout
Improving the checkout experience and PayPal's visibility to grow TPV for the merchant and PayPal.
Note: This work is proprietary to PayPal and has not yet been implemented. Designs shown during in-person presentations only.
The Stage
17 brand partners.
One checkout team.
Context
PayPal partners with the top 100 merchants globally.
The work is to modernize each merchant's checkout and raise PayPal's visibility within it, growing TPV for the merchant and PayPal. Our team operates as an extension of each merchant's design team, learning their brand systems and matching their voice.
- 100+Top merchants
- 20+Proposal packages shipped
Approach
Audit. Adapt. Design. Present.
For each merchant, I study their existing checkout flow, brand guidelines, and design system. Then I create modernized checkout designs that feel native to their brand while prominently featuring PayPal and Pay Later options.
- 01
Audit
Analyze current checkout UX, identify friction points.
- 02
Adapt
Adopt the merchant's design system, type, and brand voice.
- 03
Design
Create modernized checkout flows with Pay Later prominence.
- 04
Present
Deliver polished proposals to merchant design teams.
What I have learned
Three lessons from twenty+ checkouts.
-
Brand fluency
Rapidly adopting and designing within world-class brand systems, from Nintendo's playfulness to Sephora's sophistication.
-
Conversion focus
Every design decision ties back to reducing friction and increasing payment completion rates.
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Pay Later integration
Finding the right balance between merchant branding and PayPal feature prominence across different checkout contexts.